PurplyBelle is officially a registered business!

April 25, 2025

I know this may seem out of the blue.

But truth is, I’ve been thinking about it for quite some time.

Turning this little dreamy name into something official still feels surreal.

From late-night overthinking to bursts of creative (and sometimes crazy) ideas that I swore I’d act on… but never did.

To the jitters of finally announcing..

This is the beginning of a new era ✨

I still have so much to clear from my past event, #ABeautifulSceneryVante. Honestly, it feels never-ending — but I’m trying my best to push through.

So here’s a little update of myself, from the time I went almost completely silent after returning home from South Korea earlier this year.

When I returned home, I fell sick—and everything just spiraled from there.

I’ve always hated being sick. I had so many plans lined up—for my full-time job, PurplyBelle, freelance work, my family… oh, and let’s not forget me.

But everything became a blur. I underestimated how bad fever and flu could get. What started as a few days of feeling unwell dragged into nearly a month.

I lost all my energy. I had a whole event to clear, and I couldn’t do it. I just couldn’t. And as we all know, time doesn’t wait for anyone.

Before I knew it, I was back to work, still unwell, and everything had already gone off-track.

My thoughts started turning unhealthy.

I lost sight of gratitude. I forgot that life is a balance between effort and fate. That not everything goes as planned, no matter how much you prepare—because this world is far too complex for our actions alone to dictate every outcome.

These past few months have been… intense. I’ve cried, I’ve laughed at silly things in between, and I’ve smiled at small wins that kept me going.

Some days, I’d feel fired up. I’m going to post three times a week! I’m going to boost engagement!

I CAN do this!

And then… a work email hits. A deadline. A forgotten task. And poof—everything I planned for myself fades into the background again.

Still, time doesn’t wait. I kept dragging things out. Until one day, I looked at my account and asked, Wait… what is this account even for anymore? Am I having an identity crisis here?

But despite all the chaos, on 25 March 2025, I made a snap decision—one that gave me a little jolt of clarity: Let’s just go ahead and make PurplyBelle official.

Event backlogs? Still pending.

Sick? Yes still, mentally and physically.

But you know what? I did it anyway.

Let’s just go for it. Hahaha

But almost immediately after making it official, the same question echoed in my mind:

What exactly is PurplyBelle?

It started as a BTS collection account. Then it grew into organising events and creating fan-merch. Eventually, a little bit of me slipped into the mix too.

But now that it's a registered business… what is PurplyBelle really about?

I do have a shop — www.purplybelle.com.

Should I keep selling fan-merch?

Am I committed enough to organise events and keep creating new products? To make time, amidst everything else, to pack and ship orders?

Truthfully, with my one-person capacity and all my personal commitments, I’ve had to come to terms with something:

I can’t do it all.

It’s been exactly a month since it’s officialised. But still, I’m not entirely sure what PurplyBelle’s business is.

If I’m being completely honest… I’m still finding my direction.

PurplyBelle began with BTS-based content, and that love will always be part of its soul.

But lately, I’ve been asking myself deeper questions — about who I am, what I want to create, and how I want this space to evolve.

I don’t have all the answers yet. And maybe that’s okay.

Maybe this is the journey — to discover what feels most “me,” and to grow something that stays true to the heart of why I started.